Building on its legacy of pioneering integration in the communications industry, AVA creates a unified, human-led AI ecosystem that connects every talent and client worldwide, says Havas.

AVA will begin rolling out this spring, progressively extending its capabilities across Havas teams and, over time, to client partnerships worldwide. Designed to provide trusted access to insights, agents and proprietary intelligence, it empowers teams to move faster from brief to breakthrough, while ensuring safety and compliance. By connecting users to top-tier models like GPT-5, Claude Opus 4.5 and Gemini 3, AVA supercharges creativity, strategy and collaboration. This helps teams choose the ideal "partner" for any task and unlock sharper insights, faster ideation, scalable solutions and productivity at scale, adds the group.

The launch of AVA builds on Havas' continued momentum with Converged.AI, introduced in 2024 to align teams, tools and capabilities across markets. Supported by a nearly €1-billion investment — including €600-million over the past decade and an additional €400-million committed through 2027 — Converged.AI enables a flexible, data-agnostic approach designed to support faster, smarter decision-making and scalable, client-centric solutions, says the group.

The announcement coincided with Havas Chairman and CEO Yannick Bolloré joining Brand Leader Jim Stengel on the C Space stage for a keynote about the future of advertising, where AI enhances, not replaces, human creativity, judgment and cultural insight. Addressing an audience of senior marketing, media and technology leaders, Bolloré emphasised that generative AI is not just a technological shift but an organisational and cultural transformation, one that enables intelligence, creativity and performance to scale together while keeping human judgment and empathy at the center. As part of this transformation, AI literacy is a top priority at Havas. The Group is committed to training and certifying every talent across the organisation to harness AI responsibly and creatively, says the group.

"At Havas, technology amplifies human creativity, it doesn't replace it. We're building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients' brands in an increasingly complex world. In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency and innovation. It turns briefs into on-brand creative solutions, optimises strategic planning, and accelerates production, all under enterprise-grade security so teams can innovate without risk. AVA is a catalyst for reinventing collaboration and creativity," says Yannick Bolloré, Chairman and CEO of Havas. 

As part of its CES 2026 programme, Havas is engaging clients and partners through an enhanced on-site presence at ARIA, including participation in key mainstage programming and a dedicated Havas space within the Storyteller environment. Havas was the only agency represented in this capacity, reflecting its role in shaping conversations at the intersection of creativity, media and technology, adds the group.

Havas is showcasing practical AI applications that transform client work, including the recently announced partnership with Akkio to accelerate agentic capabilities across Converged.AI. In creativity, the Group is leveraging its Vermeer platform, which pairs generative AI with human oversight to deliver brand-safe outputs at scale. Havas is also highlighting innovation in research and health, as demonstrated through its recent investment in Vurvey, an AI-powered research platform that combines real and synthetic data to deepen insight while ensuring regulatory compliance, says the group.

To extend access to these conversations, Havas is also curating select CES insights and executive perspectives via its thought leadership platform, Havas Superstream, offering a centralised destination for timely, curated views from the show, concludes the group.

For more information, visit www.za.havas.com. You can also follow Havas on Facebook, X, or on Instagram.  

*Image courtesy of contributor