Merck Pharmaceuticals has put its faith in tried, tested and trusted Primedia Unlimited subsidiary X/procure®’s, ground-breaking electronic procurement and advertising software, to re-launch its new Ilvico cold and flu capsules to South African pharmacists.
According to JD Henderson, Sales and Marketing Director of X/procure®, the month-long mini launch of the new Ilvico ‘Get up and Go’ cold and flu capsules consists of a combination of mediums on the X/procure® ordering system including announcement screens, HTML messages and the intervention advert.
“Ilvico hits the shelf just in time to create brand awareness as the cold and flu season is picking up. X/procure®’s electronic advertising targets the pharmacist directly, at a time when the buying decision is made, keeping Ilvico top-of-mind when demand is high,” adds Henderson.
“Merck Pharmaceuticals capitalised the fact that more than 63% of all South African pharmacies which use electronic procurement software, utilise X/procure®. This enables advertisers to deliver one message to more than 1500 pharmacists simultaneously, delivering product information to the majority of the pharmaceutical market, in the shortest possible time.”
For more information about X/procure®, visit
www.xprocure.com