Kaufman Levin Associates (KLA), one of South Africa’s premier market research companies, has launched WebEnergy, an online market research tool that will ensure that the information gleaned from online surveys is of the highest quality and delivers the most accurate results in the shortest possible time. Through its commitment to providing business with up-to-the-minute, reliable research, KLA and WebEnergy will provide relevant research information gathered from its panel of diverse, validated online respondents.

In today’s tough economic climate, and the word 'recession' being a fact rather than a distant thought, it is now more important than ever that businesses are aware of the daily, changing needs of their particular consumer and market. Through its uniquely powerful tool, WebEnergy and its database of respondents, KLA, is able to assist its clients with real-time online information. It generates immediately actionable alerts; tracks trends; and its live portal gives the client real-time access to data for quicker and easier decision making.

WebEnergy means:
•No more guesswork as to the changes in market trends/perceptions.
•Changes in communication can be implemented immediately – therefore no budget wastage.
•Real-time information on changing trends and economies.
•Lower cost of obtaining information.
•No more manual input errors – everything is automatically configured.
•Client access to results 24 hours a day, seven days a week.
•Pre-qualification of respondents for an online survey, including auto-validation of participants through screening questions allows clients to better track its audiences.
•Respondents can be exposed to almost any form of audio-visual stimulus for consumer testing.

WebEnergy’s customisable interface and versatility makes it perfect for researching employee satisfaction and determining the future growth of a company or business. Employees with internet access can be quickly and easily surveyed as to their job satisfaction; suggestions (the alternative to the suggestion box); and issues that relate to job fulfilment. WebEnergy’s variable input methods range from rating type questions on benefits currently in place, to open-ended questions which probe their feelings on feature benefit plans.

“It is also important to note that while online surveying is a key market research tool, there are many communities that do not have internet access. These communities should never be sidelined as they too are very important consumers. When looking at conducting any market research, the client needs to take into account who they are surveying; why they are surveying; and what their objectives are as these will affect what methodology is used in the survey,” says Matthew Glogauer of KLA.

For more product information, please contact Matthew Glogauer at KLA on 011 447 8411.