A recent international research study conducted in the US shows that 95% of teens visiting a mall spend more than one hour at the mall and almost all (also 95%) noticed some form of mall advertising. It is no coincidence that teens notice advertising in the mall environment given the amount of time they spend at the mall.
The same study indicates that “malls provide a venue to successfully reach teens with various mall media opportunities for the following reasons:
• Teens who visit a mall spend significant amounts of time and money at the mall.
• Teen mall visitors participate in a variety of activities while at the mall. The majority of teens cite shopping; eating; socialising; and being entertained as top activities.
• Teen mall visitors notice and respond positively to mall advertising.
• Female teen shoppers are more likely to purchase clothing; beverages; footwear; and beauty supplies, while male teen shoppers prefer to shop for CDs/DVDs and electronic games.
• Eight out of 10 teen mall shoppers agree that the mall is a pleasant place and that they enjoy shopping at the mall.
Overall, they enjoy the mall environment and respond positively to the advertising they see in the mall.”
POP Outdoor currently reaches over 60 malls nationally and can assist advertisers in effectively targeting the teen market with a variety of mall advertising opportunities.
For more information, visit
www.popoutdoor.co.za or call POP Outdoor on 011 467 3333.