Being a real woman today means being confident in our fast-paced and frenetic lifestyles. With active family lives and busy work days, no one wants to worry about their pad. There is no time for a slip in confidence, and New Freedom® is just the product you require when your period is the last thing on your mind.

New Freedom® is reliable and has the thickness you require to ensure proper absorbency. In order to make sure that you stay feeling confident, New Freedom® has enhanced the pad with new anti-leak channels. Li-Anne Hide, Brand Manager of New Freedom®, says: “Real women don’t need their life to be put on hold by worrying about their pad, and with this in mind we have improved New Freedom® to give you that extra reassurance, allowing you to carry on with your daily activities confidently and with maximum comfort”.

In addition to its product enhancements, New Freedom® has also re-launched its packaging. The new and superior pad comes with a variety of changes to improve its look and the range consists of winged and non-winged pads as well as deodorised and non-deodorised pads ensuring every preference is catered for. New Freedom® is also available in a new economy pack of 20s which means that you don’t have to worry about extra trips to the stores.

With its new packaging and modern feel, you will not be able to miss New Freedom® on your supermarket shelves. You will be able to easily identify New Freedom® by the pink strip along the bottom of all packs. “The re-launch of New Freedom® will give you that excitement of a new product, all whilst still offering the quality that you have come to know and trust,” says Hide. “We are proud to be able to consistently provide women with the quality and reliability they deserve.”

New Freedom® is available at all major retailers with packs of 10 at a RSP of R9.99 and packs of 20 at an RSP of R16.99. So if you require a burst of confidence that time of the month – give New Freedom® a try.