
The Ekurhuleni Metropolitan Municipality has inked Indiza Media, a subsidiary of Primedia Outdoor, to secure the advertising rights for OR Tambo International Airport’s (ORTIA) airport buses. Indiza contracted the media rights from ORTIA by tender in October 2008.
Ekurhuleni’s purchases constitute invaluable branding opportunities on the eight airport buses used to ferry passengers between the airport’s various car parks and the terminal buildings.
“Ekurhuleni’s branding stands out 24/7 on the exclusive ‘mobile’ platforms, the buses, in the car parks, on the concourses and between the terminal buildings,” says Mzi Deliwe, Sales and Marketing Executive, Primedia Outdoor and Managing Director of Indiza Media.
ORTIA’s foot traffic includes a monthly audience of 2.9-million, incorporating 420 000 people in vehicles utilising the car parks and 135 000 vehicles parking where consumers board transport to relevant terminals. “Ekurhuleni is enjoying a massive target audience, with sufficient dwell time on their hands to understand and absorb the advertising message,” adds Deliwe.
Each bus runs between five and 15 minutes intervals, depending on how busy the airport is. They are also visible to 'meeters and greeters', ensuring dual impact of the advertising message.
“If calculations assume an average of two passengers per vehicle, the buses transport about 270 000 passengers per month, one way. If you further assume that the same number of passengers return to their vehicle using the same bus, an estimated 540 000 passengers are exposed to the message monthly,” he says.
For more information contact Mzi Deliwe at 011 475 1419.