Cape Union Mart, South African outdoor store, has launched its first experiential Adventure Centre in Gauteng – a 1 000m2 mega store at Eastgate Shopping Centre.
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With a state-of-the-art GPS navigation station; a temperature controlled cold chamber; and a challenging three metre climbing wall, this retail space offers customers an outdoor experience, indoors.

Taking design cues and identifying emerging retail trends from leading retailers in the US and Europe, Cape Union Mart’s Adventure Centre has come to fruition after 12 months of intense conceptualisation and planning.
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Commenting on Cape Union Mart’s strategic move towards experiential shopping, Group Marketing Manager Evan Torrance said: “This must-see concept store is the result of a significant capital investment and a bold move to further entrench Cape Union Mart as South Africa’s favourite outdoor retailer."

Stocking brands such as K-Way; First Ascent; Hi-tec; Salomon; Petzl; Leatherman; and Garmin, the Adventure Centre will host regular interactive presentations by outdoor experts as well as in-store challenges such as wall climbing competitions.
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The Cape Union Mart Adventure Centre is open from 09:00 to 21:00, seven days a week and can be located at Shop U115, Eastgate Shopping Centre, Bedfordview. For more information contact 011 622 8788 or visit www.capeunionmart.co.za.