Altrisk, South Africa's specialist long-term risk product provider, has appointed Mortimer Harvey as the company's official brand advertising and communications agency.

Client spokesperson, Sarah Coetzee, says Altrisk has established its pedigree over ten years as a specialist long-term risk product provider. “As such we needed to identify an agency partner that could understand our business and escalate the profile and awareness of the Altrisk brand to our Independent Financial Advisor target audience. Mortimer Harvey provided exactly that, a sound strategic and creative communication solution that we believe will meet our objectives for the brand as well as educate our target audience on our life insurance offering.”

Mortimer Harvey Executive Creative Director, Gerald Harvey, says the agency is very pleased to have succeeded in securing the Altrisk brand. “The challenges of working on a brand in this category provided us the opportunity to stretch our creative and strategic muscle. We were also encouraged by the client to develop a campaign that could break the mould for the category which we are confident we have achieved and we look forward to taking the campaign to market.”