UK; Holland; and South African organisation, DLT Media, which focuses on providing publishers with optimal media placement opportunities for consumer magazines to increase circulation and readership, targets key businesses that require reading material for use with their own clients, typically in waiting or reception areas.
By providing magazine supply services to companies throughout South Africa, DLT Media has created a marketing channel to businesses across valuable market sectors through which publishers can reach their target audience and build the brand of their titles. DLT Media covers 73.9% of all metropolitan and 26% of all non-metropolitan areas within South Africa.
"The company currently works with over 200 publishers worldwide and distributes magazines to approximately 30 000 business networks throughout Europe and South Africa with the potential to reach 20 million readers per month. DLT Media SA is experiencing an exceptional growth rate as we are signing up approximately 120 business subscriptions per month. The services provided by DLT Media strengthen the marketing efforts of publishers and can result in increased sales; satisfied advertisers and an enhanced brand familiarity in the market," says Nadine Levine, Commercial Director at DLT Media SA.
Research has shown that the advertising industry also benefits from DLT Media, as recent research concluded that more than 80% or readers of magazines in waiting rooms take actions based on the magazine content, whether editorial or advertising.
For more information, visit
www.dltmedia.co.za.