True Religion Brand Jeans burst onto the fashion scene in 2002. The brainchild of CEO, Jeffrey Lubell, this Californian brand has dominated the international denim market ever since. Lubell’s vision has always been dictated by premium quality, superb fit and flamboyant design with a hint of 1970s flair. As the brand continues to evolve with reported annual sales in excess of $300-million, it comes as no surprise that Lubell has been named CEO of the century.
Following hot on the heels of the international fashion market, True Religion Brand Jeans South Africa was launched in 2004 by entrepreneur Shawn Janet who recently returned to our shores after a 20 year stint in Los Angeles. Over the last six years these highly sought after jeans have become a must have for all fashionable South Africans for whom quality and design are essential.
True Religion has evolved once again and are doing things their way. The new international ad campaign shot in classic black and white, is sensual and alluring.
If you find yourself driving north on the M1 just past the Atholl Oaklands exit, feeling the need to stop and pick up a beautiful hitchhiker, you have seen the new True Religion billboard and have been introuduced to Tori Praverl. This beautiful
Sports Illustrated supermodel, together with Gabriel Aubry, better known as the partner of Halle Berry, are the new faces of True Religion, and will certainly get the city’s pulse racing. This dazzling image was chosen from 10 international images as it represents the style and passion of the brand. You’ll just have to pick up a pair of these sensational jeans once you see Tori teasing you with her sexy derriere.
To view the live video feed visit
www.truereligionbrandjeans.com.