In one of the most memorable and talked about ad campaigns of 2009, Lowe Bull Jhb convinced us to take better care of our hearts with the quirky Flora Seedman on our TV screens. As confirmation of the commercial’s wide appeal, it has been named as one of the top 10 most loved advertisements of 2009 by research experts Millward Brown.
“It’s always rewarding to get an ‘official’ affirmation of a campaign’s success,” says Claire du Plessis, Managing Director of Lowe Bull Johannesburg. “The Seedman commercial made the type of lasting impact that we are continually striving for as an agency,” du Plessis.
The campaign was designed around the concept of the Seedman appearing in various, everyday settings, and transforming what were initially ‘inactive’ scenarios into active ones. By devising clever schemes that got characters taking the elevator or chasing after unruly pets, the Seedman was the heart’s little helper and the embodiment of all that makes Flora uniquely wholesome and good for your heart – seed oils packed with Omega 3&6.
As further testament to the immense popularity of the campaign, the commercial has garnered interest from international markets.
“We’re thrilled to see this commercial catching attention outside the country,” says du Plessis, adding that “when a campaign can hold its relevance and appeal in an international market, you know you’ve got a winner on your hands.”