Soul City ‘Phuza Wize’
Marketing 67
‘Phuza Wize’ is a public service announcement aimed at responsible drinking, and then some. Created by up and coming director RAPS, together with agency June15, the spot had awesome chemistry to begin with, and the team were sure to brew up something potent in the end. Designed to slot into local TV show, Soul City, in three parts, a unique dose of awareness is added to the concoction.
‘Phuza Wize’ is a public service announcement aimed at responsible drinking, and then some. Created by up and coming director RAPS, together with agency June15, the spot had awesome chemistry to begin with, and the team were sure to brew up something potent in the end. Designed to slot into local TV show, Soul City, in three parts, a unique dose of awareness is added to the concoction.
The piece speaks to its audience on a fresh level, and has a killer cast; tight production; and an amazing vision to thank.
Client : Soul City /PSA
Agency: June15
Managing Director: Mxolisi Buthelezi
Creative Director: Melusi Tshabalala
Art Director: Khaliwe Sinuma
Producer: Phumi Masigo
Production Company: Sweet Spot Content
Executive Producer: Linda Notelovitz
Producer: Yoli Mes
Production Manager: Paul Scafturis
Director’s Assistant: Lizelle Wagner
Director: RAPS
Art Director: Gavin Scates
Copywriter: Mike Wilson
Account Director: Loli Bishop
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