The new commercials not only give Fishaways a distinct personality, but are sure to be the cause of a few chuckles. “My art director and I were having Fishaways for lunch and were joking around with the idea of underwater characters complimenting each other how flippin’ flipping good they are. Before we knew it, we ended up with a notepad full of doodles. Which ended up being the campaign. I suppose you can say we were inspired by the food,” explains Francois Delport, Copywriter for the campaign.
Comments Angel Jones, Executive Creative Director of morrisjones&co, “We are delighted that our client has trusted us to produce such a refreshing and funny campaign. The food is delicious, the characters are hysterical, and we’re sure that the phrase (delivered in a coolio fishy voice), “you’re flippin’ good man” is going to become a much loved household phrase”.
“We are delighted that morrisjones&co accepted the challenge and we are confident that this campaign will be the start of another chapter in the Fishaways success story,” says Darren Hele, Franchising Managing Executive of Famous Brands.
To see the first of the four commercials, visit
www.youtube.com and do a search for Fishaways Seahorse.
This is the third Famous Brands account that morrisjones&co have added to their portfolio. The others are Debonairs Pizza, and Mugg & Bean.