These great chewing gums are now available in both stack and blister packaging and Creative Licence was tasked with designing packaging that would attract new consumers to the chewing gum market, as well as reclaim previous Beechies consumers by generating interest and customer loyalty.

Previously, Beechies was only available in stack packs, which have very little shelf impact due to their small front face. But with the new design and blister packaging, all that has changed. The new colours of Beechies packaging are strong, eye-catching and, together with the metalised finish and luscious fruit-themed visuals, create a mouth-watering appetite appeal on a sophisticated level.