The ongoing partnership will continue promoting the moisturising cream formulation to pharmacists around the country for a further six months.
Zinplex® Moisturising Cream is founded on Zinc supplement combination research, with a formulation proven to alleviate skin conditions such as acne, eczema, cold sores and the common cold. Through the use of X/procure®’s screensaver advertising and banner advert, the new Zinplex campaign aims to maintain awareness of the benefits of the cream amongst procuring pharmacists.
X/procure®’s JD Henderson explains “Having partnered with The House of Zinplex since 2006 and now receiving a further commitment into 2011, this solidifies our belief in the effectiveness of pharmaceutical advertising on the X/procure® electronic procurement system.”
“Pharmacists have access to the Zinplex advertisements at the point when they place their electronic orders,” he says. “93% of our pharmacy base utilise our system on a daily basis, providing an ideal opportunity for manufactures to advertise, promote and create awareness for their brands. Ask Zinplex, it works!”
For further information visit
www.xprocure.com