The Central Intelligence Unit is a division of Caxton Publishers that gathers and houses internal and external marketing intelligence relevant to the advertising and retail industry. The services offered by the unit are available to all businesses in the Caxton stable, including NAB as well as to outside businesses in need of advice.

“The CIU will among other things act as Caxton’s engine room of marketing intelligence. Divisions will be able to access their services to analyse and interpret available industry research like AMPS and ROOTS; design and implement custom research as needed, provide circulation comparisons (ABC / VFD), interpret adspend analysis and review the state of the economy and its impact on small, medium and large businesses,” says NAB’s John Bowles.

Gill Randall adds that the CIU will also provide geographic information system (GIS) tools to develop and maintain location databases and geo demographic analysis. “In addition, the Unit will house a training discipline using research and GIS to help our branches and staff to sell more effectively as well as to maintain the current offering of a ‘bird’s eye view’ for our existing client base.”

The CIU unit will be headed by Lynne Krog as Senior Manager and Jacqui Tanton as Manager who are supported by a team of GIS analysts and market researchers.