Poised with a product portfolio that will meet and exceed the strategic and ROI demands of Marketing Directors, Spectrum’s South African Executive Team – Trevor Ormerod (Managing Director), Wayne Bischoff (Sales and Marketing Director) and Leigh Rein (Business Development Director) – is already fielding numerous strategic requests from premier advertisers, agencies and retailers that are hungry for a holistic mobile solution.

Founded by two American entreprenuers, Gregory Dangler and Pierre Yurow, Spectrum Mobile specifically caters to the dynamic needs of the mass market advertiser and consumer. They are backed by the best institutional investors in digital media, retail and telecommunications, further supporting the company’s clear intention of initiating a paradigm shift in mobile advertising via their interactive marketing solutions.

Industry trends consistently point to an exponential increases in market share of digital and mobile media, especially taking into consideration the ability of these channels to successfully segment, engage and convert. Spectrum Mobile will be offering a realised ROI marketing solution with scale, verification, analysis and the capability to track campaigns through to the sale of a physical product.

Spectrum Mobile’s joint venture with a top Mobile Network Operator (MNO) permits the pre-launch usage of the MNO’s consumer segmentation creating highly targeted yet scalable campaigns for their broad range of flagship clients.

Industry experts believe Spectrum mobile’s unique mobile product offerings will have a major influence in expanding the South African digital media market to be more in line with the developed world.