The branded vans, based in Johannesburg and Cape Town, will take to the road from mid-March and are set to visit media houses, school parking lots, traffic hotspots, shopping centres, expos and more – wherever people enjoy connecting over a cup of Jacobs coffee. The fully kitted vans are self-contained sampling units, which will pull up at a venue, set up a small café area and lure consumers in to connect with the unmistakable taste and aroma of Jacobs.
Jacobs Senior Brand Manager, Stuart Knott, believes that this unique take on sampling will resonate with consumers. “The Jacobs Connect Café concept is so simple – what more do you need than the taste and aroma of Jacobs coffee and a place to enjoy it?” he says. “A hot cup of Jacobs coffee is the ideal catalyst for connection, and the Connect Cafes will become mobile networking hubs for people who appreciate fine coffee.”
Keep an eye out for a Jacobs Connect Café in your area from March – why not stop and connect with the Verwohnaroma?
Jacobs is also available at all leading supermarkets in three variants: Jacobs Krönung, Jacobs Mild and Jacobs Night and Day (decaffeinated) in 100g and 200g jars.