The Peugeot campaign is unique in that it is the first time a major automotive brand is leveraging LocationPoint to connect with potential customers. The ads invite mobile users to detour to their local Peugeot dealer to test drive the sleek, compact Peugeot RCZ—enticing them with a special lease deal of 299 Euros per month. The campaign targets users as they approach one of 428 Peugeot dealers across France.
“The choice of medium reflects the technological spirit of the brand and the campaign complements the overall communication plan for the RCZ,” explained Marc Giulioli, Marketing Director Peugeot France. “The ability of
NAVTEQ LocationPoint to generate traffic into the dealerships by targeting and engaging people on-the-go as they near points of purchase is a very powerful marketing tool,” said Giulioli.
“Peugeot now joins a growing number of global brands from a diverse range of industries which are taking advantage of this compelling and effective advertising medium,” added Bruno Bourguet, Senior Vice-President, EMEA Sales, NAVTEQ. “Our aggressive expansion programme has paved the way for the NAVTEQ LocationPoint Advertising network to provide brand advertisers with large-scale audience reach. It is a great step forward for a leading name such as Peugeot to recognise the exciting new dimension which location brings to mobile advertising,” explained Bourguet