Globally and locally many brands are worth hundreds of millions of rand, they’re household names, they yield handsome returns - so if a brand is that important then the protection of the Trademark and enforcing it is equally so.
A Trademark of course is much more than just a name, symbol or logo. In fact, it is a distinctive sign via which an individual, company or organization is identified and recognized in the marketplace. A good and unique trademark adds to a brand's value making the brand stand apart from competitors. Customers instantly recognise a good trademark and relate to it in accordance with the quality, brand, service and the benefits it provides.
In an ideal world brands could push on safe in the knowledge they’re protected from attack. But like lonely ships off the coast of Somalia, that’s not the case. Threats lie in wait everywhere and in a growing world of cyber-commerce, brands have never been more vulnerable to evil brand pirates.
Maggs will interrogate the subject with a team of brand custodians, brand agencies and brand and trademark lawyers.
Panelists include: Jenny Pienaar, Partner, Trademark Litigation Department, Adams & Adams, South Africa’s leading law firm specialising in Intellectual Property, Copyright, Patent and Trademark Law, as well as Commercial Law, Property Law, and litigation related to all these fields; Jeremy Sampson, CEO of Interbrand Sampson; Zayd Abrahams, Head of Sparkling Beverages at Coke; Amanda D’Halluin, General Manager for Disney South Africa; Greg Lewthwaite, Brand Manager Running at Nike SA; and Geoff Whyte, Managing Director for Snackworks.
Cost: R450 (subscribers to the Journal); R550 for non-subscribers
(prices exclude VAT) includes breakfast and parking.
Booking deadline: Tuesday, 24 May.
To book, email Megan Larter at
[email protected].