Implemented by vehicle branding specialists Graffiti, Nestlé Ice Cream utilised the mobile branding experts’ unique G-Frame mechanism for their all-new look. This new PVC graphic tensioning system is a specifically-designed medium that allows for multiple graphic changes on a regular basis. The mechanism ensures that once the system has been fully-installed, further creative updates require new printing and installation only, thereby allowing new creative implementations to be undertaken with very limited vehicle down-time.
As the Nestlé Ice Cream’s delivery vehicles are housed by 22 different distributors around the country, Graffiti was tasked with sending teams to all the different depots throughout the country to measure up each and every vehicle individually in order to install their G-Frame system.
Comments Nestlé Ice Cream business development manager, Frank Longwitz, “Graffiti’s G-Frame system appealed to us as it provided us with an opportunity to ensure that all our future branding and creative changes would be implemented with very little disruption to our distributors’ delivery schedule.”
Adds Graffiti director, Gavin Schlaphoff, “The Nestlé Ice Cream branding implementation required a great deal of logistical planning in order to get all the vehicles measured and then for us to install the branding at a later date, with little interruption made to the distributors’ daily deliveries. But the overall effect of the new look has certainly been worth all the effort.”
Concludes Longwitz, “We’ve been very impressed with the final product and our distributors have all commented on how great the vehicles look.”
For further details regarding truck advertising, contact Graffiti in Johannesburg on 011 691 8400, Cape Town on 021 552 7255 and Durban on 031 563 2820 or visit
www.graffiti.co.za.