In the new edition, distance-learning provider Quirk Education incorporated global feedback from scores of students, educators and marketing gurus to ensure that the textbook remains the leading educational resource in digital marketing.

Quirk Education published the first edition of eMarketing in 2008, plugging a vital gap within the digital industry both locally and abroad. Three years and half a million downloads later, Quirk Education felt that new technologies and techniques needed to be incorporated to give their future students the most relevant and cutting edge knowledge available.

“I am immensely proud of this valuable textbook as well as the talented team behind it. I again feel privileged to have worked on such a significant project and honestly feel that our students are set to gain immensely from the knowledge printed on these pages,” says Head of Quirk Education, Lyndi Lawson.

“Simply put, this textbook is a critical resource for anyone working in our industry and I can’t wait to share it with them.”

Used in universities across the world, eMarketing: the essential guide to digital marketing has become the benchmark for academics and professionals alike. To date Quirk Education has nearly 500 registered educators, all of whom are active within the education sector and who regularly make use of the textbook to equip their students with the necessary skills for our fast-paced digital world.

Head of Courses and Textbook Project Manager at Quirk Education, Katharina Scholtz, commented: “Our textbook will introduce you to everything digital. It covers, not just the necessary information, but also the processes required to understand its application. This means that everything is in context; its accessible and relevant. We want this to work for you.”

One of Quirk Education’s founding principles is that information should be shared freely and easily. As such they have once again published eMarketing: the essential guide to digital marketing under a Creative Commons Licence (http://creativecommons.org/licenses/). This means that anyone can share and distribute this substantial textbook, and even modify it to suit their educational purposes. This is so long as Quirk Education is attributed, there is no commercial gain and modifications are shared as we share our content.

The course based on the book

Along with completing the fourth edition of the textbook, Quirk Education has restructured the Quirk Certificate Course in eMarketing www.quirk.biz/courses/emarketing to better reflect the rapidly evolving digital industry and Quirk’s greater agency model: born digital, driven by creativity and disciplined by results.

It is important to note that the accreditation of past students holds no less value since Quirk Education equips students with the skills necessary for lifelong learning in the digital space. However we took a decision to move with developments in the industry, offering future students the most relevant, up-to-date information presented in an accessible format.

The success of the Quirk agency, and Quirk Education, is primarily a result of how it is organised. Unlike many agencies, their model is built-for-purpose and focuses on an approach they call Think, Create, Engage, and Optimise:

Think - Research, planning and strategy for any campaign, big or small.
Create - Building digital assets for those campaigns.
Engage - Driving traffic to those assets and building relationships using a variety of online channels.
Optimise - Using data and analysis to ensure their assets and relationships work better, every step of the way.

The 10-week course in digital marketing has been structured around the Think, Create, Engage and Optimise principle. By adjusting the course structure, students are able to learn about digital marketing in a logical manner, exploring each process in the order they would in real life application.

The Quirk Certificate Course in eMarketing certainly provides the fast-changing digital industry with a much-needed benchmark as well as a practical way to grow your organisation’s skills.

The course has been updated to ensure that this benchmark remains not only relevant, but essential, for both professionals and students.

For more information on Quirk Education and the specialist courses we offer, visit www.quirk.biz/courses/home or call +27 (0)21 462 7353.