Get in on the taste of ‘& Nada’
Marketing 242
New to the South African juice category, ‘& Nada’ has a unique taste that will add simple refreshment at any time of the day. Available in three cool flavours, Minute Maid Lemon & Nada, Mango & Nada and Naartjie & Nada have everything consumers want and more.
Offering on-the-go refreshment, the ‘& Nada’ range is a preservative-free, great tasting fruit drink that will have your taste buds giggling at the quirky nature of the brand and the unmistakable taste of the ‘& Nada’ range.
So what is it about Minute Maid that makes it so awesome? It is the leading global juice brand and is a quality product from The Coca-Cola Company. Minute Maid was ranked in the Sunday Times Top 10 Brands Survey this year.
Leading the refreshing range is the Lemon flavour which will drive the lemonade segment. The ‘& Nada’ recipe is about as simple as homemade lemonade; it contains fruit and Nada (that means nothing) preservatives and is best served cold.
The ‘& Nada’ range is available in a 300ml PET bottle and 1, 5 L PET bottle.
“With the juices category growing in South Africa, we noticed the need to fill a gap within the juice drink segment. We are confident that the ‘& Nada’ range will fulfill consumers’ demands for a great tasting, refreshing fruit drink,” says Elizabeth Moraldo, senior brand manager for juices.
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