Ceres fruit juice goes back to its roots with its new tv commercial
Marketing 287
Ceres fruit juice, flights its new television commercial from 14 November, which re-affirms the essence and core values of this iconic brand. Set in the brand’s home in the Ceres Valley, the commercial depicts the growth cycle of the perfect juicy Ceres Valley apple and its journey to becoming Ceres Apple Juice.
This scenic journey through the changing seasons accompanied by music and a voice narrative, culminates in an unexpected, surprise twist.
“The brand has had an amazing journey over the years”, says Michelle van Schalkwyk, Ceres fruit juice’s marketing manager. “With this commercial, we are taking the brand back to its roots in nature, validating its core value of offering nature’s perfect juice that bursts with delicious goodness derived from nurtured, quality fruit.”
Fruit is brought to life like never before in this new commercial, by Cape Town based advertising agency, Bester Burke. Filmed by Grinder Films and animation and visual effects studio Black Ginger, it was directed by Hilton Trevis and produced by Gabriella Harris.
“The crew travelled to the picturesque surrounds of the Ceres Valley to shoot the commercial over multiple weekends and during different weather conditions”, continues van Schalkwyk. “The growth of the juicy apple which viewers see was done in 3D animation in a time lapse style. Overall, the commercial was produced over a collective period of four months”.
The new Ceres television commercial will be aired from 14 November 2011 on DStv channels M-Net, kykNET and BBC Lifestyle as well as Summit TV, e.tv and SABC3.
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