Brands form a very large part of our everyday lives, and being recognised as a leader within your category and field in South Africa’s Product of the Year, is a remarkable achievement. This is something that Twinsaver has been able to enjoy twice over in 2012, being awarded the ‘Product of the year’ in the toilet paper category for its Luxury 2-Ply range, as well as the winner in the facial tissue category for its newly launched Stylepack; as voted for in a survey of over 5 000 South African consumers, the largest independent survey of its kind in South Africa.

“The ‘Product of the Year’ guides consumers to the best products in the category and rewards manufacturers for quality and innovation,” comments Hugh Wilson, marketing Manager for the Twinsaver brand. “We are truly honoured that the South African public recognises us on two accounts as their favourite in the tissue category. We have a very consumer centric approach with the brand, and have over the period of 35 years aimed at creating a trustworthy and reliable brand. It is wonderful to see consumers buying into our brand promise, and recognise that we are delivering this to them.”