Gordon Patterson, group managing director at the Starcom MediaVest Group comments, “Isla is driven by curiosity and the desire to understand human behaviour and the impact of marketing inventions. As Abraham Lincoln said, ‘it’s not the years you’ve lived, but how much you’ve lived in those years’. This is certainly true of Isla. We’re delighted to have her on board and are excited about the strategic solutions she will bring to the GSK business.”

Isla is young and dynamic with a solid professional background and has a burning desire to succeed. She has worked on several demanding blue chip clients such as Cadburys and most recently Unilever.