Integrated Marketing Communication Conference introduces two new speakers

Keith Lindsay is a partner and the new business director at Prima Integrated Marketing, incorporating Primaplus, Prima Interactive and Prima-Data. As a UCT Business Science graduate, Lindsay spent time as a Unilever brand manager and as a Woolworths Group marketing manager before going agency-side. Prima has a (nearly) 20 year track record of conceptualising and executing hard-working DM, CRM and loyalty programmes across a diverse range of clients, many of these programmes receiving both local awards and international recognition for global best practice. Prima’s mantra of ‘solving clients’ business challenges’ and viewing technology as the enabler has resonated well with clients grappling to makes sense of the rapidly changing marketing landscape. Recent agency wins include BMW and Cell C.

Growing up in the adventurous, solution driven and highly creative streets of Soweto, Neo Mashigo was surrounded by creative people and ideas. He was interested in many things especially getting into and out of trouble, problem solving and making his mother proud, therefore, it only made sense to drop his Bcom Law for a career in advertising. Mashigo studied both copywriting and art direction through the Creative Directors Forum’s Abakhethwa programme at AAA and Vega.

Over the years Mashigo has worked across multiple blue chip brands, both local and international, creating some of South Africa’s most loved and awarded advertising for brands like Brand South Africa (IMC), Cell C, Chicken Licken, Metro FM, KFC, SABC, SA Tourism, Lotto, Vodacom, Old Mutual, Coca-Cola and Wimpy.

Mashigo has won several awards locally and a few internationally. He is a member of the Creative Circle Exco, a member of the Loerie committee and executive creative director at Draftfcb (agency of the year).

With a great speaker line-up and an impressive selection of workshops including Acceleration Media, who will be joining the IMC Conference for the third time; the IMC Conference will be showcasing the new trends of the various communication disciplines available. From this delegates will be able to select the tools that will best suit their marketing communication needs.

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