Dr Hauschka is the only brand available from the Edcon Group which contains certified natural and organic ingredients, with no synthetic preservatives, fragrances, colorants or emulsifiers.

Ensuring that the campaign attracts attention of environmentally and beauty conscious consumers at the point of purchase, Dr Hauschka has secured advertising space for two weeks on Fashion Media’s in-store beepa sleeves and interior posters. Creative on the beepa sleeves details the product benefits while A1 in-store posters provide shoppers with more product details.

For the launch campaign, the advertiser selected Red Square outlets in Sandton City, Fourways, Eastgate, Westville and Cresta shopping centres.

According to Fashion Media, its advertising platforms provide Dr Hauschka and prospective advertiser’s the opportunity to influence the purchasing decision, as its in-store advertising touch points are the closest presence the brand can get to consumers purchasing beauty and related products.

Fashion Media’s national network across the Edcon chain provides advertisers with media opportunities in 35 Red Square Stores and 165 Edgars Stores regarded as major anchor tenants in South Africa’s top malls.