South Africa’s TGI 2012 Icon Brand Survey is the largest of its kind in South Africa with about 15 000 consumers being surveyed, representing roughly 18 million adult South Africans. A total of nine industries are represented with 45 categories and 8000 brands included in the measurement.

The TGI Icon Brand Awards are not only about brand awareness or about liking the brand. An Icon Brand Award recognises that South Africans are committed to a specific brand, and endorse this brand with regular consumption.

About winning Gold for the 2012 TGI Icon Brand Award for the 'RTD Alcoholic Drinks' category, global marketing manager for Savanna, Saramien Dekker says, “The Savanna team is thrilled about winning this award. It confirms the iconic status the brand holds with the South African public. Savanna’s quirky personality and dry humour have made it a firm favourite with consumers. Savanna Premium Cider is enjoyed in more than 40 countries worldwide, and ranks in the top five ciders volume-wise. As a proudly South African brand, Savanna is committed to remaining relevant to local consumers while being available internationally.”

Dekker continues, “We recently launched the new bigger Savanna Dry half litre in South Africa. Listening to our consumers is integral to the innovation process. The new half litre is a response to satisfying our consumers’ evolving consumption habits. ” Dekker adds that it is the brand’s loyal consumers that love and embrace the Savanna brand that should be thanked for the Icon accolade.