Lunch Bar launches its new limited edition Triple Choc
Marketing 45
Lunch Bar just got a whole lot more ‘chocolatey’ with the exciting launch of the new Limited Edition Lunch Bar Triple Choc. The new offering is packed with chocolate wafer biscuit, caramel, peanuts, chocolate crisped rice and covered in thick Cadbury milk chocolate.
Lunch Bar Triple Choc is no regular chocolate bar – it brings together everything you love about your favourite Lunch Bar, but adds much, much more in the form of extra chocolate ingredients.
“Product innovations like Lunch Bar Triple Choc are important for the Lunch Bar brand,” says Andrea Fell, Kraft Foods senior brand manager: Chocolate Bars. “While Lunch Bar has a loyal following, adding limited editions to the range is our way of giving fans of SA’s favourite chocolate bar something we’ve always promised – much, much more!”
The limited edition Lunch Bar Triple Choc will be supported by high impact in-store displays, a national radio campaign and the Lunch Bar master-brand television commercial.
About the author
This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write.