Serenyane, co-founder of HerdBuoys McCann-Erikson and most recently a brand strategy specialist for Brand SA is a multiple award-winning advertising executive, consultant and strategist. Among his many accolades is a lifetime achievement award from the Financial Mail/AdFocus/SABC.

Serenyane will be based in the Gallo Manor, Johannesburg office of Cape Town-headquartered The Idea Worx. He brings over three decades of local and international marketing and communications experience into a fast rising company which covers every aspect of promotions – from original idea, concept development and global merchandise sourcing, through to design, production, quality control and fulfilment.

Serenyane joins a highly accomplished team of directors, comprising ad and marketing industry heavyweights Lee Wainman, Colin Hutt and Craig Mathieson who collectively bring over 60 years of experience in every aspect of marketing, advertising and promotions to bear on an array of local and international clients in industries and sectors across the board.

The directors said Serenyane’s depth of knowledge and experience was unparalleled: “Dimape has an exemplary track record and the gravitas he brings in terms of strategy, execution and successful campaigns is matched only by his reputation as one of the best in the industry. We are thrilled to have him on board.”

Serenyane joins The Idea Worx on the cusp of their launch of new age digital marketing and promotions technology in SA called Snaptag - a radically evolved QR code which allows for virtually unlimited interaction between marketers and consumers through a snap with a cell phone.

“This technology is set to eradicate the difference between the clichéd above and below-the-line communications, in effect dramatically changing the interaction between brands and consumers. With this technology - which I describe as QR coding on steroids, Tobasco and worm-wee - brands can now unmask and engage consumers on a one-on-one basis, a challenge marketers have been trying to unravel from time immemorial,” said Serenyane.

Snaptag is due to be launched in May and a pre-launch national road show to both marketers and communications agencies is currently underway.