Equipped with a BSC in Computer Science, Puchert completed his studies in Fine Arts, before kicking off his career in Digital Marketing and Advertising. Entering the industry in 2004, first as developer, Puchert then expanded his focus to include User Experience and Digital Strategy.

He has worked as lead digital strategist on brands such as Standard Bank, Steers, IEC, MARS, Nissan, SABC, VISA, Neotel and Tiger Brands to name but a few.

Puchert is a member of The Information Architecture Institute and was appointed in 2012 as a director to the Tequila\Johannesburg Board.

About Tequila

Tequila\ is a future trends and strategic digital creative agency with a passion for ideas at our core. They believe in a philosophy of challenging conventional thought and are always exploring new avenues of digital thinking. Strong strategic foundations coupled with a diverse team of digital experts allow Tequila to integrate holistic Digital solutions into B2B and B2C communications. A passion for engaging audiences at every level ensures relevant and memorable experiences. They work with their clients in identifying the best channel for the promotion of their brands, products and services through the Internet, mobile and other interactive channels by using digital technology and processes in the development, distribution and promotion of these.