Johnny Bezuidenhout wins Cosmo Collison’s Top Bartender 2013

“To generate awareness around the competition and draw attention to Collison’s White Gold Brandy, a Z-CARD^® Bottle Hang, designed by Leo Burnett, was placed around the bottle necks in-store,” says Caroline Sanders, brand manager for Collison’s Brandy.

“When opened, consumers not only had the chance to vote for their top-ten bartender – from a selection of hot male and female contenders – but could also make their favourite Collison’s White Gold Brandy cocktail from the included recipes. It also contained details on how consumers could vote for their favourite bartender and where they could see them in action,” she adds.

Bezuidenhout, with his cute smile and bundles of charm, took the ultimate prize and went home with R20 000. He wasn’t only chosen for his eye-catching physique, but for his charisma and ability to serve up the best cocktail creation at the grand finale in Cape Town on Thursday, 14 March.

Very cleverly distributed on Collison’s Brandy bottles inside premium bottle stores, the Z-CARD^® Bottle Hang fitted neatly into consumers’ wallets, ensuring that they could carry it around with them and refer to it with ease.

For more information about PocketMedia^® Solutions, visit www.zcard.co.za, www.pocketmediasolutions.com, or email [email protected]. Alternatively, follow on @PocketMedia_SA on Twitter and 'Like' on the Facebook page.