With new liquor legislation imminent, TOPS at SPAR has taken the lead in addressing the issue of drinking and driving, not with shock tactics, but with a proactive solution. The severely restricting laws will call for a total ban on liquor advertising in the traditional media, prohibit sports sponsorships and outlaw a range of other promotional activities involving liquor.
“We aim to affect positive change … immediately and in the future,” says TOPS at SPAR Group liquor manager, Mark Robinson. “We know the effects of drinking and driving and we want to give our customers a solution; making them aware that they have a choice to be responsible.”
“Drinking and driving is a serious issue in our country and we feel strongly about playing our part in finding solutions to the problem. By delivering our message in a practical, fun way, that includes a call to action, we believe we are taking our responsibility seriously.”
The
DRYVER mobile app is ‘tipsy friendly’ and simple to use. By creating a mobile community network of friends from one’s existing phone contacts, help or a lift home can be arranged, at any time one feels they’ve had ‘one too many’.
Users can set their status to ‘DRYVING or ‘DRINKING.’ Friends can view one another’s statuses and connect with each other before they set out for a social occasion or use
DRYVER when they’re already out and about. In addition, ‘Designated Drivers’ can be agreed on in advance and this can be communicated to the
DRYVER Friends List.
A clever feature of the
DRYVER app is the ‘Rescue Me’ option, which can be activated if one is feeling a little too tipsy to contact a friend directly.
DRYVER will send out an SOS message with one’s current location to all the active
DRYVERS on one’s list. If all else fails, the
DRYVER taxi service tab will enable the user to find a taxi in the area, ensuring a safe trip home.
The
dryver.mobi app is paired with networking and geo-location technology and is available for Apple, Android, Windows and BlackBerry Smartphones.