Misty Mountain selects a Z-CARD to market to potential guests at the Tourism Indaba

The Z-CARD^®, produced in a DL size to fit inside Misty Mountain’s dispenser, will be distributed at the lodge’s stand (ICCV015) at the Tourism Indaba, which will be held from Saturday, 11 to Tuesday, 14 May at the International Convention Centre in Durban.

This is the sixteenth year that Misty Mountain will be generating awareness around its property at the Tourism Indaba.

“We were tired of the traditional DL format brochure and decided to go the Z-CARD^® route mainly because it gives a bigger and better spread for a great visual experience,” says Misty Mountain’s owner, James Sheard.

As it’s a five panel, concertina-style card it contains a lot of images of Misty Mountain, from a landscape view of the area and the cosy restaurant, chalets and self-catering farmhouse, to the games room, playground, conference and function room and spectacular pool deck.

“As our official ‘brochure’, the Misty Mountain Z-CARD^® is used at events and via other avenues to encourage potential guests to visit us. It is also available in our reception and at all information offices where we are represented,” says Sheard.

“Z-CARD^®'s are a handy marketing tool, especially for trade shows, as they are easy to transport to the venue and convenient for visitors to slip into their pocket or bag ensuring that your lodge, company, brand or product is always top of mind,” says John Davis, managing director of PocketMedia^® Solutions.

To get a Misty Mountain Z-CARD^® visit their stand at the Tourism Indaba or email [email protected]. For more information about Misty Mountain, visit www.mistymountain.co.za.

For more information about PocketMedia^® Solutions, visit www.zcard.co.za, www.pocketmediasolutions.com, or email [email protected]. Alternatively, follow @PocketMedia_SA on Twitter and/or visit the Facebook page.