Richard Finlow, Zippo senior business development manager, EMEA commented, “After meeting and reviewing a number of companies we have selected Winlex, which trades under the name of Clippa Sales, as the unequivocally strongest company to distribute our products in South Africa. We are impressed by their tried and tested distributor model and believe our collaboration will be a successful one.”
Through this new partnership, Zippo will supply the market with a modern lifestyle brand. The wide range of products include lighters, accessories – such as fuel, flints, wicks, and the like – as well as lifestyle products that include writing implements, watches, and MPL candle lighters.
Clippa Sales is a large distributor with a strong portfolio of brands and was established 28 years ago. Zippo will find its place among brands such as Clipper, Blackstone, Ritmeester, OCB and Zig-Zag.
Finlow added, “Clippa Sales was a natural choice as it has a solid reputation amongst both major and independent retailers. We are impressed by its excellent sales coverage and its commitment to supporting the trade with good levels of stock. We’re confident that our renewed focus on local marketing efforts will stimulate consumer demand. Alongside Clippa Sales we are set to exploit the market’s growth potential to the fullest.”
For more on the Zippo product range, visit
www.zippo.co.za.