Tiletoria acquires Floors Direct
Marketing 338
Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.
The company carries the largest range of international brands and specialises in providing unique laminate, engineered wood and solid wood flooring installed solutions for the homeowner, trade and property developers.
Floors Direct offers the market a unique product by focusing on service, innovation, design, quality, durability and the changing needs of customers, while also offering the complete installed solution. Branches are situated in Centurion, Greenstone, Strubens Valley, Woodmead, Boksburg, Northriding, Alberton and Brakpan.
Tiletoria saw the Floors Direct acquisition as a unique opportunity to expand their operations and footprint beyond tiles and associated products into the laminate, solid, engineered, bamboo and vinyl flooring market, by providing the complete flooring solution to all segments of the market, with unique imported products, at industry leading service and value.
“We are very excited about this acquisition and the benefits it brings to our business as a whole. Our first project for Floors Direct will be launching several new ranges of unique laminated flooring solutions into the South African market. We also have plans to look into nationwide store expansion in the near future,” said Tiletoria's managing director, Patrick Thonissen.
Floors Direct will be managed by Dean Gurney, as managing director with Dale Gurney taking over the Marketing and Sales Directorship.
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