In the new TVC, Kani takes Savanna fans on a rollicking green screen adventure to showcase the ultimate “can-venience” of its recently launched can – from hang gliding over forested valleys to riding a wild horse in a cowboy scene, skiing in the Alps, floating in space in an astronaut’s suit and finally donning a plumed centurion’s helmet in a Roman chariot race.

In all circumstances, the Savanna can shows its mettle. “It’s lighter,” Kani exclaims as he swooshes through the air in the hang glider. “It’s tougher”, he hollers as he gallops on a prairie in the Wild West. “And it’s more versatile than ever,” he says, as he skies down a mountain slope. “So you can keep it with you...,” he says as he floats in space. “When you go places,” he says, like a modern day Ben Hur who enjoys his cider on the run.

The TVC was conceptualised by the DraftFCB creative team led by Mike Barnwell and was filmed by Greg Gray of Velocity Films. After 17 years in its iconic clear glass dumpy bottle, Savanna is branching out into can because consumers are asking for it.

Liezl Dippenaar, marketing manager Savanna: Southern Africa, explains the benefits of can. “It’s lighter. It’s tougher. It’s more versatile. It’s stackable. It chills quickly. What’s more, you can carry it more safely, take it anywhere and open it without a bottle opener. It’s ideal for picnics in the park or music festivals in the desert.”

Savanna fans can rest assured that same premium quality goes into the 330ml can. It will cost the same as a bottle, with added can-venience.

Savanna is already seeing consumers respond positively to the can. Dippenaar says: “We are very excited about the launch of Savanna in a can and although our cans have only been on South African shelves for a few weeks, consumers are showing us they love it – both in terms of retail and on our social media channels.”

In designing the new can, the original Savanna bottle shape, the distinctive Savanna yellow and other distinctive Savanna iconography have been incorporated into this unique can design to make it immediately distinguishable as Savanna.

For more information about Savanna, visit www.savanna.co.za. Alternatively, visit the Savanna page on Facebook or follow @savannacider on Twitter.