Roddy van Breda named managing director for adidas South Africa
Marketing 1219
Roddy van Breda has been appointed as the new managing director for adidas South Africa. He will take up the position from Thursday, 1 August. In his new function, Van Breda will report directly to Osman Ayaz, managing director of Emerging Markets.
Van Breda has been with the adidas Group since 2003 and was most recently responsible for the Wholesale business, in his role as sales director, adidas South Africa.
In this function, he has successfully expanded the distribution of the adidas brand in South Africa through strong strategic partnerships with adidas’ key retail partners and was responsible for driving further growth – both in topline sales and in market share.
He has great experience, knowledge and an in-depth understanding of the sporting goods industry, as well as a solid track record within the South African market. As the new managing director, Van Breda will continue to lead the development and growth of the adidas business in the key African territories.
His successor as sales director will be named at a later date.
About the author
This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write.