As such, the card contains information about Obikwa’s white, red and rosé wine range – from Chenin Blanc, Sauvignon Blanc, Chardonnay and Moscato; to Merlot, Pinotage, Shiraz, Cabernet Sauvignon and Pinotage Rosé.
“The card provides pictures of our various wine bottles and important information about which foods go with which wine, all in a compact, pocket-perfect format that’s easy to use and carry with you at our many outdoor events,” says Kok.
“The Z-CARD
® also provides promoters with important information and facts and figures about the brand and its history, including that wine writer, David Biggs, likened Obikwa to the revolution of ‘anywhere, anytime’ wines in the South African wine industry,” she adds.
Obikwa is a down-to-earth range of wines that pays tribute to the adventurous Obikwa people of South Africa and the ostrich, its trusty companion with an extraordinary long neck. Hence its slogan: ‘go on, stick your neck out’. It is also the biggest South African wine in Australia, New Zealand and South Korea, and the second biggest in Canada.
The brand has started the green revolution in the South African wine industry, by becoming the first South African wine to switch to environmentally friendly 350g ultra lightweight green bottles which are 25% lighter, resulting in a total reduction in carbon dioxide emissions of 654 tons per year.
“The Z-CARD
® is well suited to this environmentally friendly range of wines because, as confirmed by independent research, when comparing a standard six-panel Z-CARD
® to a three-panel A4 folded leaflet and factoring in a Z-CARD
®’s 86% retention rate, the card is 94% more carbon efficient than a traditional brochure,” says John Davis, managing director of PocketMedia
® Solutions.
For more information about Obikwa Wines, visit
www.obikwa.co.za.
For more information about PocketMedia
® Solutions, visit
www.zcard.co.za,
www.pocketmediasolutions.com, or email
[email protected]. Alternatively, follow
@PocketMedia_SA on
Twitter or visit the
Facebook page.