“Snacks are a growth spot for packaged food companies world-wide, particularly with the growing trend of ‘better-for-you’ on-the-go eating,” says Jackie Foster, SA brand manager for General Mills. General Mills pioneered the granola-bar market in 1975 with the launch of the Nature Valley brand in the US.
”The healthy, active consumer group in South Africa is large and growing fast, and we wanted to bring a snack to the market that people can take with them when they’re on the move – whether they’re biking, hiking, running, walking … or just want to have a wise snacking choice on hand during a busy work day.”
The granola/muesli bar category is worth over $11-billion globally, and the Nature Valley brand contributes almost $1-billion to global sales, explains Foster.
She says that South Africa is experiencing double-digit growth in this category. “Nature Valley Granola Bars offer that perfect balance of great taste and wholesome ingredients.”
Foster says what sets Nature Valley bars apart is that they have a wonderful crunchy texture, are made from over 50% wholegrain oats and come with two bars per pouch. “For the consumer, this means a convenient, satisfying and more nutritious snack,” she says.
Nature Valley Crunchy Granola Bars are available in three taste variations: Oats and Honey, Canadian Maple Syrup and Oats & Chocolate. Each flavour is sold in singles and in 6ct Multipacks. There is also a 6ct Variety Pack available for those who want to try out all three flavours.
“The bars are free from genetically modified organisms (GMO’s), are preservative and artificial colour free and contain just 8-10 ingredients,” Foster adds. “It’s all about enjoying the taste of nature, anywhere, anytime.”
For more information, visit
www.naturevalley.com or
www.naturevalleysa.co.za.