“The demand for locally produced organic baby food in South Africa is set to grow. In the UK, organic baby food is growing at an average of 10 percent year-on-year which means that local retailers can expect to see growth within this category in the near future,” predicts Loren Young, managing director of ForeBaby.
Locally produced Olli
TM Organic baby food is certified organic and offers a range of jarred purees and cereals, made from the freshest, naturally grown organically certified ingredients. Olli
TM Organic is perfect for babies from six months of age onwards.
Olli
TM Organic now has a whole new look and is going all out to educate parents about the benefits of Organic food. The move towards organic food is important for children who are most susceptible to harmful chemical residues that may be found in non-organic foods. The new Olli
TM Organic packaging complies with the current guidelines contained in the South African Infant Feeding Regulations.
Olli
TM Organic baby food does not contain sugar, salt or starch and is free from preservatives, colourants and genetically modified organisms (GMO’s). Olli
TM Organic contains no egg, gluten, dairy or wheat, making it suitable for babies with dietary allergies. The range is both Halaal and Kosher and offers babies a wide range of tasty vegetarian choices.
The convenient ready-to-eat jars of baby food are colour coded according to age groups. Step one jars, with yellow lids, are suitable for babies from six months of age onwards. Step 2 jars, with red lids, caters for tots who are over seven months while Step 3 jars, with blue lids, are suitable for little ones from around nine months of age.
ForeBaby was started by Young in 2003 after seeing a gap in the baby category for high quality products at affordable price points. The business has grown substantially, launching new baby brands into the South African market and pioneering many leading private label programmes for some of the largest Retail groups. The company currently represents the Vital Baby feeding accessory range from the UK, and the trusted Irish brand of Sudocrem Healing Cream. ForeBaby partnered with the OlliTM Organic baby food brand in 2012, which launched the company's scope into the nutritional sector.
The Olli
TM Organic product range is available at Baby City, Pick ‘n Pay, Checkers, Dis-Chem and Toys R Us stores nationwide.
For more information, visit
www.olliorganic.com or phone 0860 105 102.