The billboards chosen for Kenya have underlying tones of the surfing aspect of the campaign with the Pepsi - Cola forming what appears to be a wave.

These large format outdoor billboards coupled with the bright colours from the Pepsi logo provide strong branding, even from a distance. Pepsi has chosen numerous spectacular billboards in Kenya that have the power to make the brand look more dominant and establish itself above other outdoor advertising signs around Kenya.

Alliance Media offers billboards and airport advertising in 23 African countries and is the long term partner of many of Africa's leading brands. Billboards and airport advertising can be booked by emailing Alliance Media Kenya on [email protected] or the Africa desk at Alliance Media South Africa on [email protected]. Alternatively, phone 011 880 4664.