As part of the out of home campaign, a Brutal Fruit branded Mobilite travelled to various events, including the recent Rihanna Concert that attracted 67 000 people to FNB Stadium in Johannesburg.

“Working with the Brutal Fruit brand team we chose commuter shelters near active nightlife hubs and used the Mobilite at events that attracted the right target audience to create awareness around the new Brutal Fruit variant,” says Provantage's Bruce Spilbury.

For more information, visit www.provantage.co.za. Alternatively, follow @ProvantageSA on Twitter.