Based on South Africa's top-selling chocolate slab, Bubbly Top Deck is set to follow in the lighter-than-air footsteps of the successful Cadbury Dairy Milk Bubbly and Cadbury Dairy Milk Bubbly Mint.
Following a best-of-both-bubbly-worlds philosophy, Cadbury Dairy Milk Bubbly Top Deck sees light milk chocolate bubbles wrapped in a layer of white chocolate to take Top Deck to new heights.
Meredith Kelly, Category Lead on Chocolate, says that bringing Cadbury Dairy Milk Top Deck into the Bubbly fold delivers on fun and indulgence: milk chocolate and white chocolate - bubblified. "Our Top Deck fans are incredibly loyal, and we know that they're going to love the new variant.”
Cadbury Dairy Milk Bubbly Top Deck will be supported by an exciting television commercial - featuring the Cadbury cows that caused a sensation when they took to the skies - digital activity, PR and high-impact in-store point of sale displays.
Bubbly Top Deck comes in re-sealable packaging to ensure that one's treat can be packed away and enjoyed over and over again - if one can resist the bubbly goodness, that is. Cadbury Dairy Milk Bubbly Top Deck will be available in all major retailers from Thursday, 1 May in 87g and 150g re-sealable packs.
For more information, visit Cadbury Dairy Milk's
Facebook page here
here.