With every turn of the press, a new slide is projected that reminds one how good old-fashioned apple juice used to be made. The slides also remind one of the important role apples have played in human history as well as its influence in popular culture. Once all the slides have been shown, the apple press dispenses a refreshing bottle of Harrismith Apple juice.
Sir Juice - the South African company known for getting the most out of fruit with their pulp-based production process - has recently launched their Harrismith Apple juice.
“Today we live in a time where people have forgotten how certain things, even very simple things, are made. Apple juice doesn’t have to be complicated. It doesn’t have to be boiled, deconstructed and reconstituted. Our new Harrismith Apple is produced using traditional juicing means similar to how a traditional apple press works,” says Sir Juice’s brand manager, Liza Du Plessis.
Donald Swanepoel at Cow Africa says, “When we asked a bunch of kids how you make apple juice - they knew the answer straight away - you squish apples - it’s as simple as that and we wanted to remind people of that. So we built a vending machine in the shape of an apple press that had people rolling up their sleeves and pressing their own apple juice.”
To see the apple press in action, click here
here.
Sir Juice uses a pulp-based production process that ensures the end product contains as much of the original flavor and nutrition of the whole fruit as possible - and that it tastes like real fruit.