Guerrilla Special OPS is making waves in the media industry with its new offering
Marketing 110
Guerrilla-IMC division Guerrilla Special OPS is making waves in the media industry with its new product offering – Escalator Handrail Branding. Following extensive development and product testing this brand offering is putting products, services and brands literally in the hands of consumers. With a minimum 30 second consumer interaction, the recall rates are phenomenal.
This new advertising medium is stopping consumers in their tracks, especially with the latest creative installation at the Bryanston Shopping Centre in Gauteng.
Nicole Herbst, direcor at Guerrilla Special OPS comments: “Joburg Zoo’s Creative agency is taking 3D branding to new heights with their genius application of an Anaconda’s skin for the ‘Animals of the Amazon’ exhibit currently underway at the Joburg Zoo.”
“We use high res digital print application ensuring quality imagery and showcasing the intense detail in this application, giving a premium finish and look and feel. We had shoppers stopping in their tracks in awe of this application - the thought of coming into close contact with non-other than an Anaconda will send shivers down the spine,” adds Herbst.
“We applaud creative genius and with this in mind Guerrilla Special OPS is challenging all creatives to an escalator handrail dual. We call on all creatives and marketers to raise the bar of this concept with your creative skills - bearing in mind your client’s objective, submit your creative to us, WOW the media and shopper industry with your creation and stand a chance of winning an all-expenses paid, local weekend away for two at a destination of your choice, valued at R10 000 - compliments of Guerrilla IMC,” concludes Herbst.
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