Leather Gallery operates six stores across KwaZulu-Natal, selling a full range of high-quality furniture, including locally manufactured leather and wood products. The company is looking to expand into Africa and eCommerce, and has appointed Conversation LAB to develop and execute full through the line communication strategies and overhaul the brand. This will include a strong push in eCommerce, supported by search marketing, print and radio.
Mike Parry, CEO of Leather Gallery commented: “The time is right for our next stage of expansion and growth – and we understand the need to bring in the experts to achieve our ambitions. With Conversation LAB we get everything we need under one roof and that is a very compelling proposition for us – and the fact that they are here in Durban is a huge positive.”
Commenting on the new business acquisition, Kevin Power, managing director of Conversation LAB added: “This is a significant win for us and something the team are excited to get stuck into – eCommerce and growth into Africa is where we have robust credentials – we are looking forward to helping Leather Gallery continue there long heritage of success.”
Work will begin immediately with strategic and brand overhaul with new campaign activity to land in early August
For more information, email Kevin Power at
[email protected] or phone 031 536 3412/071 340 3119.