Central to the strategy will be developing PEG’s ecommerce offering.
Commenting on the new business win, Kevin Power, managing director of Conversation LAB, said, “We are excited to be working with PEG and helping to take their brand to the next level – especially the push into eCommerce which is right for their audience and the timing is perfect. We are going to have a lot of fun with this young, fresh brand.”
PEG has made an impressive start with an active online community of 50 000
Facebook fans and large
Instagram following. With a wide range of male and female clothing, PEG has also tapped into the skate board and surfing audience.
Greg Parry, owner stated, “Conversation LAB distinguished themselves with a through the line offering for us, not only can they offer us a full eCommerce and digital solution but they have impressive credentials in brand and communication strategy and we are confident they will deliver a step change in our business.”
Conversation LAB’s first campaign will launch to market in early September.
For more information, email Kevin Power at
[email protected], phone 031 536 3412/071 340 3119 or visit
www.conversationlab.com.