“We are continuously looking for new ways to further help us engage with customers by providing them with interactive tools to enhance their KAUAI experience. As a brand, we believe in a direct one-on-one relationship with our customers and rewarding them for their loyalty,” says KAUAI marketing manager, Leanne Jefferies.
KAUAI’s new mobile app is free and available for both iOS and Android devices in their respective app stores and mobi-site for other users. The app instantly rewards customers with a free and nutritious smoothie after the initial download and registration.
The rewards don’t stop there. Once activated, customers can start collecting stickers with every delicious smoothie, aromatic coffee or KAUAI Kids Meal purchased at selected KAUAI stores. Once 12 stickers have been collected, customers are rewarded can be redeemed in-store by presenting a unique bar code found in the App.
“The App already has an uptake of 16 065 loyalty members since its launch in May, and is the first of its kind in South African loyalty and automated marketing solutions, especially within the quick-service food space. The App is also directly integrated into KAUAI’s Point of Sale (POS),” says Jefferies.
KAUAI is well known for its much-loved smoothie cards and. “KAUAI was a pioneer in introducing sticker cards into the market; and so with the advance of digital technology, we took the initiative to take our loyalty programme to the next level and make it more convenient and relevant for our customers. We’ll be adding exciting new features later this year to make it simpler and quicker for our customers to buy their KAUAI favourite meals and drinks when they’re on-the-go,” concludes Jefferies.
“We’re excited to be working with KAUAI. They’re the ideal brand to launch our solution with as they build a very special relationship with their customers and have a very loyal following. We believe brands should have the power to build a direct one-on-one relationship with their customers, to know who their customers are and truly understand their behaviour and preferences to be able to best serve them,” says Swarm managing director, Rowan Vlaming.
For more information, visit www.kauai.co.za